admin – PAD Integrated Communications

March 28, 2023

Why do great colleagues leave?

Why do great colleagues leave? That's a question I've been pondering for some time now. Every scenario is unique, but if you take a step back, it usually comes down to the...

March 28, 2023

Hyderabad becoming a hub for national brands

Hyderabad is becoming a hub for national brands in India, attracting businesses to establish their operations in the city. Its strategic location, favorable business environment,...

March 28, 2023

Creative Commerce: The new wave of digital marketing

Creative commerce and D2C Marketing Creative commerce has revolutionized the way businesses operate and has brought new dimensions to the world of commerce. With the advent of...

June 8, 2021

What is brand positioning and why is it important?

Brand positioning is defined as the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. This means that the way...

February 3, 2021

Don't let off-targeting beat you in your own game

It has become a normal phenomenon that audiences are bombarded with ads which have ‘little to no’ significance in them. Recently a LinkedIn user uploaded a status which...

December 3, 2020

Caution in response or precaution in approach?

It has been barely a month since Tanishq’s ad around a baby shower ceremony of a Hindu bride in a Muslim family was taken down by the brand, that Tanishq has rammed into yet...

November 13, 2020

The new abnormal

There is a dark question that sums up the current situation of the world, ‘if the world is going to hell in a bus then who would be the one driving it?’. And in this...

October 27, 2020

Celeb brand value in the age of public media trial - undiminished or fragile?

In the fifth edition of Duff and Phelps’ prestigious Celebrity Brand Valuation Report on February 5 2020, Alia Bhatt ranked 7th most valuable on the list with her current brand...

September 28, 2020

Brands & IPL swipe right on each other!

Since its inception in 2008, IPL as a brand, has only climbed up the ladder of equity by combining the love of cricket with excitement of entertainment. And who can forget the...

September 25, 2020

How COVID-19 has affected the Indian festive shopper

2020 has given us very few reasons to smile. This last quarter is definitely going to be one of the most compelling of those reasons. Packed with Navratri, Dushhehra, Diwali and...

Author: admin

Why do great colleagues leave?

Hyderabad becoming a hub for national brands

Creative Commerce: The new wave of digital marketing

What is brand positioning and why is it important?

Don't let off-targeting beat you in your own game

Caution in response or precaution in approach?

The new abnormal

Celeb brand value in the age of public media trial - undiminished or fragile?

Brands & IPL swipe right on each other!

How COVID-19 has affected the Indian festive shopper

GET IN TOUCH